Moderno to Reopen as More Casual Restaurant
The Italian restaurant led by John des Rosiers that opened in April will close on Dec. 22 and serve reasonably priced American cuisine when it reopens in early January.
Moderno, the modern Italian restaurant that opened in Renaissance Place in April, will close on Dec. 22 and reopen in January as a more casual restaurant serving American cuisine.
The chef-driven restaurant led by John des Rosiers received across the board critical acclaim earlier this year, getting rave reviews from Time Out Chicago, Chicago Magazine, The Sun-Times and here on Patch.
In his glowing review of Moderno, however, Patch columnist Ed Brill predicted what may have been an insurmountable obstacle for the restaurant: its limitations on the guests control over their order.
"The success or failure of [Moderno] will depend on whether or not Highland Park diners will accept a place without a Caesar salad or fried calamari, or if they are willing to eat the dishes as the kitchen envisions them," Brill wrote.
In a press release sent out Thursday afternoon, Renaissance Place General Manager Christiane Fischer said that the transition comes as a response to customers.
"Moderno was a truly great restaurant, but the owners listened to their customers and decided to change the concept to give them what they want, which is a more family focused, affordable dining experience," Fischer said.
The new restaurant, called Royce, will be have a 1930s Art Deco influence and will use fresh, locally grown organic and sustainable ingredients, according to the release. Des Rosiers and Executive Chef Phil Rubino are calling it a chef-driven casual restaurant, with a reasonably priced menu that will include signature and build-your own burgers and a children's menu.
"Residents are looking for a more approachable, casual experience," Business and Economic Development Commissioner Alyssa Knobel said. "They wanted to address those wants and needs, and be more family friendly."
Royce will also offer craft beers, small production wines and premium whiskeys and vodkas, according to the release.
This isn't the first time a restaurant has recreated itself to survive in Highland Park. closed last year and reopened as Nieto's, a more casual restaurant. And before Bobby Dubin closed Stashs' doors for good, he tried to turn his hot dog place into a more upscale bistro.
Des Rosiers and Fischer were unavailable for comment, but Bluegrass owner Jim Lederer told Patch he thinks it's necessary for any business owner to listen to your customers and have a willingness to change in order to survive. His restaurant has been open since 2004.
"It's change or be changed in today's business environment," Lederer said. "You can't be complacent."
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forest barbieri
7:42 pm on Thursday, December 20, 2012
While we wish them well and hope this change will put them on the right path as this is a kind way of saying that their concept failed and that financially they need a new direction to survive. It is fortunate that they have good financial backing or we would be writing about another closing.
I responded enthusiatically to Ed Brill's article as I am a big fan of Inovasi in Lake Bluff. I tried it with high expectations, unfortuately I left very disappointed with both the service and the food. Recently, I went for lunch and was surprised to see a small stand up order table with a very limited menu that was then brought to your table like a fast food resturant. I ordered a Panini and unfortunatly it was the worst Panini I have ever had with no taste at all. How do you screw up a Panini? Both of us who went to lunch that day commented that they obviously were going out of business.
So, I wish them well and hope they get it right this time!
BrrItsCold
10:08 pm on Thursday, December 20, 2012
Buffalo Wild Wings in Glenview is packed nightly. The food is weak at best. The prices are decent. Nothing about the place is good, but its always busy. TV's, pricing, atmosphere.
Why does HP need another Players, Nortons etc...?
irving drobny
6:41 am on Friday, December 21, 2012
people who think they can open a high end restaurant here are deluding themselves. customers want good food, a variety of items & fair prices. if you think you can succeed here with high end items you had better save your money.
AK
7:52 am on Friday, December 21, 2012
Here is a link that has the article, the Royce menu and comments.
http://chicago.eater.com/archives/2012/12/20/moderno-reconcepting-becoming-royce-next-month.php
Likely another folly. But I have to give him a credit for attracting loons (investors).
Roasted beets salad with greens for $11. So I buy 3 Lbs of those for a dollar in Garden Fresh and throw them in the oven. Then put them in the fridge until I need them. Damn, this is a winner. I think I am going to open a restaurant too.
william brown
8:53 am on Friday, December 21, 2012
I would hope that they would not have valet Parker's.
the valets felt that the loading zone was theirs. And charged shoppers for parking to load or purchase movie tickets.
They were arrogant and intimidated the elderly
Bob Levi
8:56 am on Friday, December 21, 2012
I'm convinced that Midwesterners - and particularly Chicagoans - work hard for their money and want value for what they spend. Are Highland Park residents any different? The exceptions might be those who gain wealth the old fashioned way. They inherit it.
Remeber the Bakery Restaurant in Chicago. Chef Louis Szathmary, who probably was one of the first, if not the first, celebrity chef knew what his customers wanted. BTW - Louis claimed to have a PhD in psycology. Over the many years he was in business, customers flocked to his restaurant. The only reason he closed was that people wanted lighter fare rather than a fixed price, multi-course continental meal.
George Santayana wrote: "Those who cannot remember the past are condemmed to repeat it." New business owners should keep that in mind.
Bob Levi
9:12 am on Friday, December 21, 2012
I just checked the Royce menu at a site listed above. They're going to serve $12 to $15 burgers. I imagie the folks from Deerfield will be chuckling since they have a Tom & Eddie's burger joint in their town. I haven't been to T&E's for a while but I seem to recall their burgers were all less than $10. Granted you placed your order and picked it up at the counter, but will a full-serive hamburger restaurant really make it in HP? Only time will tell.
David Greenberg
4:50 pm on Friday, December 21, 2012
What other burger joints are around that we can go to?
* Norton's
* City Park Grill
* Fuddruckers
* Michales
* Bluegrass
All have good burgers - somewhat pricey, but the point is that there's choices. Why someone would want to serve the same fare at a higher price is beyond me...
Have menu offerings that are reasonably priced, and which aren't offered elsewhere. Stir in excellent service, and serve...
Dr Parker
6:12 pm on Saturday, December 22, 2012
And don't forget Mickey D's.
Bruce Schwartz
6:50 pm on Sunday, December 23, 2012
No love for BK? They be on that grind for awhile now. Real talk.
Daniel
9:22 am on Friday, December 21, 2012
Des Rosiers is the most arrogant business owner I have ever encountered. Read his comments in the link above. Were all stupid for not liking his Italian concept. Good luck with the new concept. I for one understand that I don't want to pay $15 for a burger from an arrogant a-hole.
AK
9:41 am on Friday, December 21, 2012
The real problem here... this is "the marriage" of silly investors and narcissistic (or call it arrogant) chef. And they are stuck with the lease... is it $27,000 per month or something like that? As I posted earlier, "high end" landlords know who they are looking for: more rich suckers. Or as Mr Barbieri would say it "well funded"
Dr Parker
6:14 pm on Saturday, December 22, 2012
Agree about Des Rosiers...think he has pitch alot of you know what to investors. And in my opinon, his Lake Bluff location is no home run either.
A
9:23 am on Friday, December 21, 2012
They also said in the eater article "We're trying to do concepts that are more elaborate than what there is on the North Shore," Des Rosiers said. "People didn't like looking at menus that had words they didn't understand on it." .... Is he saying there are no foodies in the North shore and that we are not smart enough to understand the Moderno concept? That is very insulting to me! Was hoping the experience at Moderno would have been better but it seems i will continue to trek down to the city to enjoy girl and the goat, gt fish and oyster, Balena.. http://chicago.eater.com/archives/2012/12/20/moderno-reconcepting-becoming-royce-next-month.php
Daniel
9:29 am on Friday, December 21, 2012
My feelings exactly. I'd give my money to Norton's before this arrogant a-hole.
Dr Parker
6:15 pm on Saturday, December 22, 2012
Agree, the guy is a loser.
Melinda
3:58 pm on Friday, December 21, 2012
The food at moderno was fantastic and worth the money. The sad part were the patrons who wanted to be cheap and all of their food to order instead of understanding the chefs dish. The amount of food and drink I saw being sent back because people "changed their minds" was ridiculous. The last thing highland park needs is another burger joint with a kids menu. This is so incredibly disappointing and I blame it on entitled, snobby patrons NOT moderno or its chef
David Greenberg
4:52 pm on Friday, December 21, 2012
Seriously - I could care less about the 'Chef's Dish'. I'm hungry, I have something that looks tasty, I want it a certain way - bring it that way or you don't get my money. What's hard to understand about that?
Wanna be a 'foodie' and serve it the Chef's Way? Great - get on Iron Chef America and serve it to the Foodie judges that have a demitasse spoonful of whatever's offered...
Give people what they want - they'll give you money. I seem to recall an EXTREMELY successful grocery store that figured that one out oh, 70 years ago?
forest barbieri
7:18 pm on Friday, December 21, 2012
I agree with David in that it seems that they wanted the public to conform to their concept and likely blame their failure on our ignorance, lack of taste and our amazing failure to get or buy into their devine concept:)
Meet a need, provide quality, service and price it accordingly and perhaps they will come. But always remember, it is the customer that votes your success or failure.
Old H.P.
8:02 pm on Friday, December 21, 2012
They need thumbs up on Patch. So two big thumbs up too David and Forest. No more needs to be said.
Bryce Robertson
8:27 pm on Friday, December 21, 2012
I have to agree with Melinda in part... it was nice having a restaurant that would have succeeded in downtown Chicago in HP. The beauty of Moderno was that you could walk in, order something that you didn't totally understand, and be surprised when it came out. In August, I ordered a pork dish, and it came out with cinnamon on it. Surprising? Yes. Delicious? Absolutely.
People up here didn't like the concept, and those that did already were used to going into the city to find the type of food they want. My lunch place over the summer was very similar to Moderno, and was always packed because it was understood.
So, don't slam the concept, just understand it was in the wrong place. That's all.
Dr Parker
6:17 pm on Saturday, December 22, 2012
What I saw was food being sent back because it wasn't tasting good...remember, your trying to please the clients, not what the chef thinks is good, or the owner either.
Steve S.
8:46 am on Monday, December 24, 2012
Melinda, the snobby patrons as you refer to them have been here a long time. The chef has 2 choices, build a restaurant and menu that the community embraces the food and the ambiance OR you can be the soup Nazi. NO SOUP FOR YOU. PS, If my food sucks I'm gonna send it back, I would doubt that the majority of food sent back was due to changed minds vs. seeing crap on their plate when it gets served.
Dave Schabes
8:32 pm on Friday, January 11, 2013
Funny, if one were to read Mr. Greenberg's comment out of context, one might think he were reading the comment of a petulant 6-year-old:
"I'm hungry, I have something that looks tasty, I want it a certain way - bring it that way or you don't get my money."
Also undermining the value of his comment as a contribution to the conversation is the illiterate use of "could care less."
Puh-leeze, don't waste our time. Mommy will prepare your meals exactly as you prefer them, Precious.
David Greenberg
11:34 pm on Friday, January 11, 2013
Well the difference between an adult and a 6-yr old is that a 6-yr old throws a tantrum and the adult has to remove the tantrum-thrower from the restaurant.
But some adults choose to own/operate restaurants to make their fare available to other individuals. If those individuals don't like what's being served, they're not going to exchange money with the restaurant owner, and if enough people don't fork over the 'dough' (yeah, pun intended), then the restaurant will go out of business.
Nothing childish about that - give the public what they want, when they want it, how they want it, and they'll give you money in exchange so you can keep providing what they want, when they want it, and how they want it. Fail do do so at the peril of your business - and if that's harsh, that's unfortunate, but that's life.
Richard A Holleb
7:49 pm on Friday, December 21, 2012
Menu looks a lot like Norton's......Local and organic? Sure.
tom kay
11:09 am on Saturday, December 22, 2012
who's more arrogant,the chef who puts in 17hr days or any customer who"changed her mind"??
AK
11:41 am on Saturday, December 22, 2012
Let me make it simple enough for you to understand. It is more important for some people to be right than to make money in the end of the day. But... I am willing to play the following scenario here. Lets assume
1)The chef is genius and the majority of customers are morons. His ideas would have a chance then, but on the much smaller scale than the current location. Well maybe yes, maybe no.
2)The chef is genius and customers who understand and appreciate his work are plenty. What happens next then? Everyone would be doing it to capture the market and ridiculous prices would collapse. Kind of like a housing bubble we went through - everyone imagined they could make dough by building huge houses on huge lots.
after 1) and 2) i want you to know that you and chef are both right, because I want you to feel happy and continue finding those crack heads investors to support your living.
Benny G.
4:48 pm on Saturday, December 22, 2012
I called the failure of this place when it opened after the last proprietor folded as well. The new concept will fail as well. How about a Greek place---AGAGAGAGAGAGA
Dr Parker
6:07 pm on Saturday, December 22, 2012
Same as before, "chef driven" which obviously didn't work the first time...plus, burgers are a dime a dozen in HP. At his rent cost, he probably be gone by mid summer.
Larry Jones
7:27 am on Sunday, December 23, 2012
I want to congratulate David and Forest for being experts on every board that Patch comes up with. Ridiculous to give either one of them a thumbs up! Too bad they have nothing better to do
forest barbieri
10:57 pm on Sunday, December 23, 2012
Sorry if in some way I have offended you. I do not profess to being an expert, merely a concerned community member. Since I have had the opportunity to be involved in several businesses, am a very active parent and often travels to parts of the world where the time change affords me middle of the night quiet time staring at the clock, I admit that sometimes I use that time to catch up on news both financial, world and local.
Amazingly, I actually have a lot of other things to do including running several businesses, raising two wonderful children, being a soccer dad, running or contemplating running for office, travelling to Europe, Russia and China for business, building tree houses and swing sets , fixing things around the house and trying to be the best husband and father I can. Somehow, I still have time to comment once in awhile on things that catch my interest within our community.
However, no doubt while I am far from an expert on anything, (although some think my knowledge has some financial value), I am most certainly engaged, involved and energized by the things around me. We only get to do this once, stay involved and enjoy!
David Greenberg
3:43 pm on Monday, December 24, 2012
Larry, I've never claimed to be an expert in everything - only some things. And your presumption that "[I] have nothing better to do" - is in err. I have many things on my plate, but I choose to spend some of my time participating in discussions relevant to the community.
If what I have to say disturbs you, know that it wasn't my intent, and it's certainly unfortunate you feel that way.
Amy Jackson
7:53 am on Sunday, December 23, 2012
Living in eastern North Carolina where gourmet dining restaurants are few, I savor my visits to the Chicago area where I can choose to dine at truly special places. Inovasi always tops my list. I appreciate John's talent and efforts at producing food that is a cut above even top restaurants. My only desire is for the return of the incredible dish that was served several years ago--a small slice of slow-roasted pork belly with grits and other toppings that blended together memorably. I would love to have "signature" dishes that are unique like that continued on the menus. People living in Lake Bluff, Libertyville and Highland Park should appreciate the quality of food that is available to them through the efforts of Chef John and his team.
AK
9:23 am on Sunday, December 23, 2012
It seems people had to drive for hours and even days to eat in this restaurant. As you understand this restaurant is not closing, but rather changing the name / menu. So, come back and I am pretty sure they will be able to do a la carte. Anthony Bourdain is pretty good cook, agree?
Gilat Zamost
8:07 am on Sunday, December 23, 2012
Shame on all of you. Do any of you read anything. moderno made the top 100 dishes in Timeout Chicago.. a first for a restaurant in Highland Park. Moderno was the first proper Italian restaurant to serve real Italian food. Yes in Italy people only eat fresh homemade pasta and the pizza is almost identical to moderno. Being that I travel to Tuscany every summer I consider myself an expert on the matter. In addition, the atmosphere emulated the feel of Milan, a place I'm sure few have you have frequented as well. In addition the portions were exactly how they are served in Europe. Not everyone in the world eats a family size plates of food. It sounds most of you have never been past a burger and salad joint. I'm not sure where you're all eating but $11 for a salad is pretty reasonable.. The salad bar at Whole foods is almost $9 a pound. It sounds like most of you have never ventured out of this town. And as for the guy that makes his own beets from garden fresh for a buck please stay home, your comment was so ignorant it bordered on pathetic. I'm sure you've never entered a high end steak restaurant either. I will miss moderno emensely but most of miss the convinence of getting authentic Italian food without driving through hours of traffic.
AK
9:11 am on Sunday, December 23, 2012
To.Gilat Zamost "Do any of you read anything". Not much, most of us are likely morons. Honestly, I wasn't even aware that this forum exists until several days ago when I got interested in what happened to M shop on Central. But homemade pasta and beets were never considered as something exceptionally hard to do or requiring some serious skills in my family. In deep reality(well, very deep) beets and pasta are just a comfort food, do you even get it? Well, to be completely honest, in my opinion most of the people do not care about real good food anyway, but you could be an exception. Or maybe you are just a big mouth. Let me correct you on prices: salad bar prices and hot food prices in Whole food had been raised not that long ago and it is $6.99/Lb. Soups were raised to $7.99 -$9.99 per quart, and in my opinion most of the prepared stuff sold there is nothing special. You see, we know few things too. But this is not a food network, and maybe Moderno guy could make a living as your personal chef and you won't have to drive in traffic. Very truly yours, but those beets don't sell well even in Garden Fresh for $0.33/Lb.
E
9:15 am on Sunday, December 23, 2012
simple equation. mediocre food at above average prices with an arrogant chef = short-lived restaurant. don't blame the clientele, as the market wins every time. if the food was better, served with a better attitude and more reasonably priced, perhaps it would succeed.
Gilat Zamost
11:05 am on Sunday, December 23, 2012
No one called you a moron but perhaps you have never worked in the industry in order to appreciate hand rolled homemade pasta...which is far from comfort food. As an owner of a business in this town I know how hard it to survive in this tough economy and the guts and hard work it takes to even continue to reinvent yourself just to please everyone. The fact is you never will there will always be people like you that live for the opportunity to thrash someone's dream. Yes john's restaurant was his dream. I will not respond again to you as you're no one with a heart that understands that your worlds are hurtful and just plain mean. People like you continue to put people down for perhaps things you never had the guts in your life to pursue. Let me know when you're restaurant opens, I'd love to be the first to try your beet salad and I'd be curious to see how you can use the finest quality locally farmed products at a more "reasonable" price.
AK
3:21 pm on Sunday, December 23, 2012
Heart and dreams in the food service industry? You must be seriously dumb. Let me describe where it had a chance to work, even arrogant and stupid doesn't deserve any help. High end Shutters hotel right on the ocean front in Santa Monica, CA. Beautiful views combined with nice weather all year round, tons of tourists... and it is not doing well after all. Most customers are bunch of older male and women prostitutes and very few hotel visitors. Incredible service though. NO ONE cares about these fly by nights anymore. Old stuff. Good luck.
Daniel
9:18 am on Monday, December 24, 2012
Get a grip Gilat. you can always make a trip out to Lake Bluff.
AK
10:23 am on Monday, December 24, 2012
Daniel, I thought this board is turning boring and I decided it is time for Jacob Nelson to write a next big thing called "Who Will Support High End Businesses in Downtown Highland Park?" But since you have offered something logical let me just say, Gilat is hard working business owner who wants her "luxury" biz to be well supported. I guess, I slowly got her all worked up with my comments about the lack of HP's luxury future. This is the real connection between Gilat's biz and Moderno and not the homemade pasta/beets.
Daniel
10:39 am on Monday, December 24, 2012
You are a funny AK. I stayed at Shutters a couple of years ago and missed the old men and prostitutes. I know Gilat, very pretty and opinionated, just not right very often. She is just like the Moderno cook.
AK
6:22 pm on Monday, December 24, 2012
Shutters offers one important "locally farm raised" and "sustainable" ingredient that Moderno was missing.... it is a bunch of local high end trannies who use it as pick up place. I was somewhat shocked when I discovered it, but it is what it is.
So, Moderno boys and crackhead investors, keep working hard and mix those local beets with local farmer cheese. who gives.
Neesa Sweet
11:14 am on Sunday, December 23, 2012
If this does fail, can someone please bring a Greek Restaurant here? This is the perfect sight for a Greek Islands.
Moe @ the Buck
12:49 pm on Sunday, December 23, 2012
I can't bring you a Greek restaurant, but I'm still willing to bring you "Moes Wing Ding Dingalings and Gyros". That's half Greek. If anyone would like to try this concept, let me know. I may have some extra time on my hands this winter. I also have a old school pizza recipe I would be willing to bust out. Like the old "Foldovers", I have the "Moes bendover pizza". We fill half the pizza with cheese and topping, bend it over like a taco, and bendover the customer at the register.
Steve S.
9:07 am on Monday, December 24, 2012
Moes bendover pizza? Absolutely genius. I would invest in this project. Small space, small square footage, 8 to 10 tables.
Sandy Granroth
5:13 pm on Sunday, December 23, 2012
Moderno was a nice replacement for Rosebud as a place to have lunch before a movie. The eclectic menu was interesting and tasty. Sorry it didn't make it. BUT SERIOUSLY, ANOTHER BUILD YOUR OWN BURGER PLACE IN HP??? Get real, when is the City going to support the businesses it always has by not letting every Tom, Dick and Harry come to town and try to duplicate what already works. City Park Grill, an off shoot of the Original Claim Company, is all about building your own great burgers and at a reasonable price. They have recently had to downsize, now we need another entry into the same American fare? Haven't we got a phethora of burger places as it is? Nortons and Blue Grass come to mind besides City Park Grill, and then we have the recent failure of Stash's, yet another burger joint. And what about Michael's, a HP hot dog and burger institution right across the street. Can we say family dining and burgers and think Fuddrucker's??? Rethink this Mr. About to Be Defunct Moderno's...you are on the wrong track.
AK
8:51 pm on Sunday, December 23, 2012
They are after Highwood's Tap House Grill, whether they know it or not. And the negatives here: they are slightly higher priced in the bigger and way more expensive space. Quite likely, they don't think that way yet, but they will learn.
Moe @ the Buck
7:05 pm on Sunday, December 23, 2012
Everyone, epic clap to Gilat. CLAP.......CLAP.......CLAP....clap, clap? You just insulted everyone. Good job. We're all not as lucky to fly to Tuscany for fresh pasta. Traveling Europe for the finest in cuisine. Most of us are stuck here in Highwood eating frozen homemade tortelacci with cream sauce and practicing our broken Italian at the deli counter of Poeta's. I can send over some of my friends Mothers and grandmothers to show your guy how to press out pasta if you'd like. If they like you, they will bring homemade wine and fresh mushrooms.
Old H.P.
9:22 pm on Sunday, December 23, 2012
Dago red from the root cellar, I remember well.
Old H.P.
9:41 pm on Sunday, December 23, 2012
Call me nuts but when someone says Italian I say, Del Rio. And in the old days if you asked real nice Mike the bartender might sing Rigoletto, by Verdi.
Moe @ the Buck
10:02 pm on Sunday, December 23, 2012
Can you believe he finally retired. Now that's old school. He was just a good old city of HP worker. Oh the old days.
Old H.P.
10:25 am on Monday, December 24, 2012
Old Mike is a trained tenor; I remember about 1980 he was stringing Christmas lights high up in the trees, he burst into the greatest version of Figaro. I stood there with Marco Santi in complete amazement, as the bucket swayed and Figaro boomed. They don’t make Men like that anymore.
John Desrosiers
6:59 pm on Monday, December 24, 2012
This is John des.rosiers
. I just wanted to.say we.feel.like.we built.a great place. It just wasn't the right concept for Highland Park. That said I never received any single request for.a comment. I was never unavainable.as the article suggests. That piece is an.outright lie. I would like to say we have listened to the community over the last year and Royce has taken into consideration every issue our customers brought to us.
We.are very excited for the new restaurant and look forward to its opening in a couple of weeks. We want to thank.the community for their feedback and while our idea didn't work this time we look forward to seeing everyone for Royce. We still believe in locally farmed quality foods prepared with great care and Royce will showcase that.
Thank.you all for.your comments. Even not positive ones we will learn from.
John des Rosiers
forest barbieri
12:24 pm on Wednesday, December 26, 2012
Wish you the best with your new concept as we do not like to see any business fail. I will say that I am unclear why the concept was such a good one and that HP just was not the right place as this suggests that we just did not get your concept or perhaps were not sophisticated enough to appreciate it? Possibly your due diligence was not as good as it could have been?
Finally, I want to add that from my perspective the part of the concept that was lacking was the execution....bland unexciting food combined with mediocre service and prices that would suggest better! I know several people that gave you a couple of chances and were disappointed each time.
Based on that, if you are truly customer driven...you really need to do some soul searching on the basics of success. Remember the market place determines your genius index!
Good luck with your burger joint.
Old H.P.
9:04 pm on Monday, December 24, 2012
Well the best of luck to you John, will give it a try. I like a man that knows when to make changes. Have a great new year.
AK
9:21 am on Wednesday, December 26, 2012
John, it is not that it is wrong concept for Highland Park, but rather you are being two three years behind the curve with your "inventions"
AK
1:52 pm on Friday, December 28, 2012
More restaurant supply keeps coming non stop
http://glencoe.suntimes.com/news/15901050-418/destination-eatery-planned-for-downtown-glencoe.html
This is by Magnetar hedge fund guy (the one who was doing synthetic CDO bets on the same side as John Paulson). Now he needs luxury restaurant, as he said 250 people six days a week. He obviously has dough to spend and it will open in February. Remaining HP high end dreams should expect hit in the teeth. More conversions into the burger joints? Or into upscale fried chicken wings and Greek? How about combine them all in one big luxury joint for needy people.
Standards
5:23 pm on Friday, December 28, 2012
Having been to Moderno twice, it was not for me. Not that i wanted a clone of Rosebud, but something warm and inviting, great food, and a good vibe. Each time I went to Moderno, I left hungry and $200 less than I had before. When I order pasta, such as Rigatoni tubes, i envisioned a pasta meal and what i got was about 18-20 tubes of pasta lined up beautifully - the presentation was lovely. But it was also $19 for this dish, and did not satisfy my hunger, and I do not have a big appetite ever. We did starters, mains, and dessert, and a bottle of wine. My husband and I are "foodies", we have lived in London, San Francisco, and Atlanta before moving to HP. It was just missing something. THat said, the 2nd time there I was at the bar with my friend having a drink and there was a family with a teen at the bar - she was not 21 but having some wine. Later I figured they were there for no good, as I wearing a gold expensive well known bracelet, and when I got up to leave, the "father" suddenly got up and acted like he was so drunk he couldn't stand, and fell into me and pulled me to the floor tugging on my bracelet, which was screwed closed onto my wrist - I yelled loud and the waitstaff came and he was all drunky and saying "sorry" but I know when someone is trying to rip me off. I mentioned to the manager the girl was no way 21 and if they knew what was good for them they should be tossed out. I left.
AK
3:48 pm on Sunday, December 30, 2012
It is hard to manipulate your mind, so Moderno is out of biz. Perhaps, it applies to the most HPers :)
http://articles.timesofindia.indiatimes.com/2012-11-15/food-reviews/33498030_1_food-restaurant-fast-atmosphere
Names like Moderno, Inovasi, Wisma from J des R also suggest he was looking for suckers, opps... I meant high end customers
John P
1:17 am on Monday, December 31, 2012
Lets see what Royce can do
John P
1:18 am on Monday, December 31, 2012
Theres only a few good restaurants left in HP. Abigails, Benjamin. Atleast worth mentioning anyway.
Kate
9:09 pm on Saturday, February 9, 2013
Why can't a high end restaurant succeed in HP? Do people there just want to dine on boring low end fare
David Greenberg
9:43 pm on Saturday, February 9, 2013
I'd hazard a guess that it's location, location, location. All restaurants need to attract repeat customers, and have a lot of them streaming in day-after-day in order to survive.
If you want to price yourself higher in the marketplace than the average fare, you need to be able to attract a continuous stream of customers willing and able to pay for your offerings. You need to be easy to get to, have great parking, and other offerings that your customers may desire to frequent either before or after the meal. Take away any of those points, and it's harder to attract and retain customers.
Let's review HP:
* Downtown/Uptown (whatever you call it): Kinda of a pain to get to from the highway. If you get off 41 at Central - there's 5 stoplights before you get to the morass of traffic downtown if you go down Central with its 25MPH speed zone. Taking the "Bypass" up Deerfield Road/Laurel, there's 3 lights, but you still have to fool around with the right-side beatout drivers at Laurel/Green Bay, and then head into the downtown area.
* Parking: It's not too horrible, but when someone is waiting for someone else to pull out of a space, traffic backs up. Parking in the underground garages is a great deal, but who really wants to walk to a high-end restaurant? Often patrons of such fare valet it.
* Other: Ummm, some shops. No real theater, except maybe Ravinia, and then that's a whole different travel mess to contend with.
Lots to overcome.