I have a gluten free child with Celiac. It is great that Rosa's is giving a HP a shot. I have been there a few times, the food is OK, not out of this world (as far a gluten free goes). Doesn't it make more sense to take an existing coffee shop/bakery/restaurant and offer gluten free items in addition to their menu. This would allow people who want to eat gluten and gluten free to share the same table. It would not rely on one specific demographic in the food world but rather open the door to many more people. (Take cupcakes for example, why not serve, cookies, cakes, candies, etc). The business models of these specialty stores has failed over and over, even Rosa's was going out until the Millionaire came to the rescue. I hope Rosa's makes it, but we have, Sunset, the bent fork in highwood, Marias highwood, Jewel, whole foods, max's, max and bennies, deerfield bakery, all of which serve some form of Gluten Free items.

Will Rose's flourish and survive in Highland Park? I hope so if it's done right from day one! As a Registered Dietitian, Certified Diabetes Educator, I believe there is a place for a well-run bakery/eatery for those individuals who have Celiac Disease, their families and friends. The food has to taste good first and foremost with realistic pricing, knowledgeble staff and a welcoming atmosphere. Next Rose's and Mr. Lemonis should also ensure there is absolutely no cross-contamination verified by product testing. If this is done & my clients enjoy the food and atmosphere, I would recommend it as an alternative venue for those who need it. Lois Moss-Barnwell, MS, RD, LDN, CDE

How can this new location open in February when it is not even known where it will be? The time needed for outfitting would take it well beyond February. Is this for real or just a publicity boondoggle?

Amazing, an article where he is not ridiculously named "The Lake Forest Millionaire". Not sure that this "opening" isn’t more about publicity than successful business. Not likely to be successful as a niche market. We already saw the healthy cupcake as well as the highly publicized as wonderful but not healthy, cupcake shop close. Raw likely closed or closing and Royce trying to live out the rent contract as a chef driven hamburger joint.

How about Arriva Dolce throws in some gluten free and we call it day and save the expense of build out et al.

I agree with Doug - this is already late January and if they don't know (or won't tell) location they would be hard pressed to open in a few weeks. Some food purveyors do not seem to stay long in HP - good luck with this new business. Just don't go into a space where a business failed b/c chances are greater that this business will also fail...

"Vibe at 1935" in Highland Park has great gluten-free food like seared tuna, hummus and veggies, ceviche and shrimp cocktail. We even have a gluten-free beer called "Tread Lightly"!!

Speaking from experience, If I counted on the times being asked if we have "Gluten Free" items in my restaurant, I would have been out of business long ago. I wish them the best of luck! my money is on the short term side of it making it a long running success ( 5 years).The concept is great, making it a viable business is another story.

In the hopes that the "Lake Forest Millionaire" does not become the used to be "Lake Forest Millionaire", I would suggest that he reevaluate and come at this from another angle.

Ok, you have $350,000 invested in Rose of which $150,000 is working capital. Likely the $200,000 gave you controlling interest, name rights and recipe rights et al. Also likely the $150,000 was used to pay off debt, back rent, employee taxes, vendors with enough left to capitalize the business for what...12 months?

Now you have the money tied up in RAW, what was reported? $100,000 - 130,000K and an ensuing lawsuit. Again should you prevail, you likely will waste 30 - 50K in legal fees and just as likely have problems collecting even if you win.

So now in just these two you are in for what? $500,000K and you want to open another Rose Bakery in HP. What is that total? Guaranteed year lease @ $10,000 per month, build out and equipment $45,000 minimum, and so forth. Now you are in at least for almost $700,000 and you have a failing bakery of which you are opening another that has at best a 50/50 shot of succeeding.

How about you maximize what you have and save the expense of a new shop. Ramp up the production of Rose's with the new capital and start selling to other business outlets like Three Tarts does in Winnetka. Now you maximize the investment and create accretive business and revenue with no real additional investment or risk, ensuring you stay the Lake Forest Millionaire :)

Strange food drama going on in what is normally a destination town for foodies. Lemonis's dealings with 'Raw' are indicative of what is coming all to soon to our beloved Central Ave. Taussig and her husband (Raw) are both notoriously dishonest business owners and Lemonis's motive to open a mediocre gluten free bakery/eatery fails to meet the high standards that most other HP businesses try to adhere to. HP residents are savvy, smart and well fed. Chances are that Rose's will succumb to the same ugly demise as Raw.