The Object of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster: FIRST. The development of acquaintance as an opportunity for service;SECOND. High ethical standards in business and professions; the recognition of the worthiness of all useful occupations; and the dignifying of each Rotarian's occupation as an opportunity to serve society;THIRD. The application of the ideal of service in each Rotarian's personal, business, and community life;FOURTH. The advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service.Avenues of ServiceFor years, Rotary’s commitment to Service Above Self has been channeled through the Avenues of Service, which form the foundation of club activity. Club Service focuses on strengthening fellowship and ensuring the effective functioning of the club. Learn about effective club service in Membership and Training .Vocational Service encourages Rotarians to serve others through their vocations and to practice high ethical standards. Observed each October, Vocational Service Month spotlights Rotary club projects related to this avenue, offering opportunity for clubs and districts to use their professional skills in service projects.