Lake Forest Millionaire to Open Highland Park Bakery

Marcus Lemonis, who will be featured in a CNBC reality show, is opening a gluten-free bakery in Highland Park in February.

Marcus Lemonis, the Lake Forest resident who bought Rose’s Wheat-Free Bakery & Cafe in Evanston last December, announced Wednesday that he would open a second location for the bakery in Highland Park.

Rose’s Bakery and Café will offer fresh baked breads, cookies, cakes, cupcakes and muffins, as well as pizza, soups and sandwiches. The Highland Park location will be open seven days a week with extended hours in the summer, according to a news release issued Wednesday.

"Having gone gluten free over a year ago and becoming a patron of Rose's, I know the love and devotion that customers have for Rose's," Lemonis said.

Last year, Lemonis stepped up at the last minute and invested $200,000 into Rose O’Carroll’s struggling enterprise so the doors could remain open and the employees could keep jobs, according to the Evanston Review. Lemonis read about the impending closure of the bakery on Facebook.

"I liked the product," Lemonis told Patch.

The location for the bakery has yet to be determined, but Lemonis expects it to open in February.

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AK January 24, 2013 at 04:07 PM
funny, Mr. Lemonis hasn't spilled a word about this issue in his announcement to Mr. Nelson http://www.chicagobusiness.com/article/20130117/BLOGS09/130119777/roses-bakery-savior-suing-in-the-raw I am scratching my head trying to understand all these fad businesses in Highland Park. Then how do you make announcement and say you don't have the location yet but you will open next month.
Rich M January 24, 2013 at 04:54 PM
Wow, both overpriced and overrated cupcake places have closed? What a surprise.
ResidentDeerfield January 24, 2013 at 05:07 PM
marcus January 24, 2013 at 05:10 PM
thanks to all of you for your feedback. I can promise you we have the location. I will release shortly. Marcus
Meat and potatoes January 24, 2013 at 05:14 PM
Thanks A.K. for posting that, he is moving into Turtles, steps away from the people he is suing. He is moving fast on the 2nd location to promote his reality show and what a 'savior' he is to business's. But be warned, not all is well in Whoville, as there are others in the wings (not-for-profits) who he has made grand promises to, but left them high and dry.
sibuna January 24, 2013 at 05:18 PM
Here's an idea: How about folks stop eating such overpriced, sugary unhealthy garbage? Gluten-free or not: it's still crap. Nutritionists say going on a gluten free diet is only for those with a wheat allergy. The common misconception is that a gluten free diet is a carb free diet. It's still a starch, it's still filled with calories, and it's still just another craze that sheeple follow as they believe it's the "in" thing to do. And the north shore preys on your ignorant weakness and charges you absurd prices for a freakin faddish cupcake that you glorify in devouring. I'm glad to hear when one of these places close because that means not enough people fell for it.
Rich M January 24, 2013 at 05:27 PM
Deerfield Bakery makes my whole family cringe when it's brought up - terrible. But if you like it, enjoy.
Rich M January 24, 2013 at 05:35 PM
AMEN! Right on the money about the ignorance and sheep attitude of the north shore. Great post. However, I don't have a problem with the bad food! I want a great Italian Beef joint (yeah right).
Vel January 24, 2013 at 08:01 PM
If it's going to have the same offerings as the Rose's wheat-free bakery in Evanston, then while there are the dessert items in thepicture, they are sold along side a full menu of sanwiches, salads, soups, specials such as pastas, and other "mea"l items. Good news - this is not a gluten-free cupcake shop. Here's a sample lunch menu: http://www.rosesbakery.com/pdf/Lunch.pdf
Martin Tanley January 24, 2013 at 09:07 PM
Thanks Marcus this is just what we need another bakery
AK January 24, 2013 at 11:20 PM
Nice menu. I have specifically noticed beet salad for $9 as my internet friends Gilat Zamost and her assistant Ben Dover are loving it and beets are the obvious sign of success as of late(see the Rolls Royce people on 2nd and customer driven across the street from them). I suppose, Mr. Lemonis understands he needs to have a hood with all enchilada if he wants to serve hamburgers, etc.
Howard E. Pattis January 25, 2013 at 12:25 AM
Marcus...this will be a godsend for those of us in the gluten sensitive/celiac community and shame on those people who don't understand the severity of those conditions and the overwhelming positive impact that a gluten free diet can have. I suffered with acute lower back pain in my SI joint for over 20 years. Fifteen months ago it was recommended I try a gluten free diet to reduce the inflammation in my system. I noticed a difference within days and I am pleased to say that my acute pain is gone and I am finally living pain free and have returned to an active lifestyle. Read "The Gluten Connection" or "Wheat Belly" and you will be shocked at the damage caused by the processed food most people eat and how many people aren't aware that they may suffer from a condition that is diagnosable and treatable. I am a believer.....and now I won't have to drive to Evanston to find food free from gluten.
Lou January 25, 2013 at 12:54 AM
Do you mean, "Deerfield's Bakery?" Spelling of the actual name is the possessive of Deerfield. Most people don't know this but do know of their fantastic products.
peggy pattis January 25, 2013 at 01:00 AM
WOW! I drive around Deerfield and wonder why there is so much vacant retail space? I wonder why can't we attract businesses? Now I know! Just because they allow comments, doesn't mean you are obligated to do so. If all you 'regular' Patch commentators put as much energy into something REALLY important, you could do a lot of good in this world...or at least our community.
sibuna January 25, 2013 at 02:47 AM
Well miss little peggy pattis, I *AM* doing something REALLY important in this world: I'm refusing to waste money on overpriced fancy-schmancy cupcakes and expressing my opinion about it instead of just shutting up and not saying a word by following the crowd no matter what lousy direction they're headed and chastising those who do express their opinions. We don't NEED another bakery, and we most certainly don't need the likes of you trying to suppress those of us who who are vocal about it.
AK January 25, 2013 at 03:39 AM
Howard Pattis. Gluten is not the part of processed foods originally. It is rather something called "the wheat protein" and is very much responsible for the taste of the bread. Of course, gluten could be extracted from the highest quality hard wheat and added to the cheap flour brands in order to make dough in general. People who consumed too much junk food and corn syrup drinks to the point of destroying their body on inside and out like to blame gluten for everything. People who eat natural unbleached unenriched high quality bread will never develop anything like your problem. but you already know it, so gluten's fault is likely just your stupidity in the first place.
peggy pattis January 25, 2013 at 03:54 AM
Howard E. Pattis January 25, 2013 at 04:20 AM
Mr. AK- Why a hater? Is it your nature to call people stupid whom you have never met? Out of necessity I have become quite familiar with the biology of gluten from wheat, barley, rye and other specific grains. You presume to know something about my diet prior to my gluten sensitivity discovery/diagnosis but your comments would be wrong and this wouldn't be the right forum to discuss your comment, I wouldn't even begin to guess where your anger and arrogance comes from but I am quite certain you will continue to post unflattering comments just to make yourself feel better.
AK January 25, 2013 at 05:47 AM
Howard Pattis. What i noticed so far is that you are 1)promoting the books of the authors who push gluten free diets and 2)attempting to connect gluten to processed foods. Perhaps, you should concentrate on improving your own health instead of being a promoter.
forest barbieri January 25, 2013 at 07:02 AM
Interesting to read about "In the Raw" as while the concept addressed a small segment of the market, these type of segmented trendy entries unfortunately, rarely succeed. As we were commenting on other closings, I was wondering how long RAW could last but did not comment as Walter would likely give me grief :) No doubt that there is a segment of the market that will praise the Lake Forest Millionaires new venture. (Obviously, one of many Lake Forest millionaires with an average home price in the $800,000 range. Lake Forest likely has some millionaire High School teachers :). I will take a wait and see position on a business that seems somewhat forced. Not sure what the reality show angle is but didn’t someone just claim that Storage Wars was staged and the show paid for some of the females to have enhancements to attract more male viewers? That gives you a clue about reality shows. Nonetheless, welcome Lake Forest Millionaire to the hood and good luck with the new venture or reality show…or both.
Deborah January 25, 2013 at 05:56 PM
Alrighty then...everyone's a critic! Yes, some things may be considered junk food in a gluten-free bakery, but to people who do need that, and I am not one, it may be a great find. And may be a healthier solution to those of us without that sensitivity. I'm hardly part of the 1% club, but will indulge sporadically if I like something. I am a stones throw from shop, enjoy reading patch reviews, relate to many comments, and like most, annoyed as well. But like to give it a fair shot, and wish Mr. L all the best, Namaste D
Puddinghead January 25, 2013 at 07:21 PM
Welcome to Highland Park Mr. Lemonis! By the way there are studies out there that are linking a gluten free diet with reducing autism symptoms in children. I don't have a child with autism but I recall hearing the number of kids diagnosed has gone up over the years. Maybe there is something to a gluten free diet. I'll check it out.
leslie lewis January 25, 2013 at 09:03 PM
gluten free is great-grain free even better..Many of the Gluten free products out there use processed ingredients that are acutally chemically treated... poison... Clean Eating is really the healthiest answer...Having a dessert that is naturally sweet, unprocessed and unrefined ingresients that Work for your body, not against it, allowing you to indulge in the yummy pleasures that only taste sinful.. Now that is a cupcake to sink your teeth into..:)
Deborah January 26, 2013 at 04:57 AM
Thanks Leslie, like to know more about that!
Ben January 27, 2013 at 04:44 AM
The gluten free food produced by Rose's bakery is not to par. For a location in Highland Park, it will not survive. I have eaten at the Rose's in Evanston and had to be reimbursed for my money - it was terrible. They will close within a year - guaranteed.
Josh January 27, 2013 at 04:35 PM
Btw isn't In the Raw gluten free??
llwvrt January 28, 2013 at 06:21 PM
If you suffer from celiac disease, you cannot eat gluten. It destroys the small intestine. Any restaurant that provides food that is gluten free could be a blessing. People with other food allergies will also benefit. As for those who don't want another bakery, don't go.
Vicky Kujawa January 30, 2013 at 05:09 AM
My neighbor and one of her children has Celiac disease, so for people like them it's a treat to be able to pick up some goodies at a bakery. Celiac disease has been becoming more prevalent, possibly due to genetic modification of wheat.
Vicky Kujawa January 30, 2013 at 05:11 AM
Isn't it better to have any sort of business than a vacant space?
Vicky Kujawa January 30, 2013 at 05:13 AM
There is absolutely a link between autism and autoimmune disorders.


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