After a Short Run, M Restaurant Closes

The southern-style, upscale restaurant owned by Kentucky-native Missy Crovetti opened in the summer of 2011 in downtown Highland Park.

M Restaurant, located at the corner of Central Avenue and Green Bary Road in Highland Park, closed last week.

The southern-style, upscale restaurant owned by Kentucky-native Missy Crovetti opened in the summer of 2011.

"We were disappointed to see they had closed their doors to the public," said Highland Park Deputy City Manager Ghida Neukirch.

The city is currently working with the building's property owners to find leads for new businesses.

"We are taking proactive measures to find businesses that compliment our business community," Neukirch said.

M marks the third recent restaurant closure in Highland Park, after Corner Bakery and Stashs. The trend is consistent with the Chicago area at this time of the year, according to Neukirch. The holiday season is traditionally a slower time for businesses, and that combined with the fact that a lot of leases are up leads to business closings. 

"It's definitely not unique to our community," Neukirch said.

The Deputy City Manager said she did not think the shuttered Highland Park Theatre played a role in the recent closings. Some Highland Park residents, like real estate developer Jon Plotkin, told Patch earlier this year that the closed, city-owned theater would hurt downtown businesses.

"Going into the holiday season with a dark space at that end," Plotkin said, "Does not bode well for merchants up and down the street."

Neukirch said that the downtown offers ample activity to make up for the theater. She pointed to the recent opening of Perchance Boutique in Renaissaice Place as an example of new businesses bringing new activity to the city.

Downtown merchants also got together last weekend for a holiday event to attract shoppers to the area, and The Music Theatre Company continues to attract crowds with its performances.

"There's still a lot of draw to the community," Neukirch said. 

Editor's note: Patch will be reaching out to M's property owners as part of its continued coverage of businesses opening and closing in Highland Park. Have an idea of what should fill in that space? Leave a comment below.

David Greenberg December 17, 2012 at 01:00 AM
Steve, I got your point - I and several dear friends are serial entrepreneurs, so I know full well the risks one takes when starting a new business. I'm happy to support local businesses but for me - it's a cost/benefit ratio. What do I pay for the product, transportation, parking, and my time to acquire the item? If I can get it somewhere less expensive, and make better use of my time - I will. Sounds harsh I know, but that's the reality of the Internet-connected world we live in. Does it have an impact on tax revenues? Sure. But that's not my fault - it's the fault of the taxing bodies. If they'd reduce their rates to be competitive, perhaps more people would patronize the entities in their jurisdictions.
Kate February 10, 2013 at 04:29 PM
You have to be able to support a mixed bag of eating establishments. Some adults do want to go to restaurants that don't cater to screaming babies and unruly kids...preferring a grown up menu and atmosphere. There are enough family oriented restaurants in HP.....
AK February 10, 2013 at 06:09 PM
Kate, are you looking for a fresh "grown up menu" or you want to offer one?
David Greenberg February 11, 2013 at 12:15 AM
Sure adults want to go to restaurants where the screaming kids aren't - but you need to have a base of customers from which to draw. Service, product, price, parking, additional attractions, etc. all need to be in place in order to attract and retain customers. A lot of higher-end places have valet parking, or have easier transportation to/from the location. The traffic in downtown/uptown HP is, and always has been, a nightmare. It's not right off the highway - there's a bunch of stoplights in between, and a cash-grabbing red light camera on 41/Park Ave to contend with. Green Bay Road turns into a nightmare for traffic as well - lots of stop lights, essentially two lanes only so it backs up when someone wants to turn. Ravinia Traffic is absolutely ridiculous at times.... Southbound traffic on GBR goes right by Highwood with a large number of restaurants, so that's something else to contend with... There's some nice restaurants up in Lincolnshire on Milwaukee Ave. Sure the traffic up there can be nighmareish at times, but you can valet if you want, and after eating head on over to the Lincolnshire Marriott to catch a show. There's restaurants all up and down Milwaukee Ave because the traffic counts support it. If I recall correctly, the traffic count at Milwaukee and Deerfield/Riverwoods Road is something like 45,000 vehicles per day....
D'skidoc February 11, 2013 at 01:05 AM
Of course you will Steve, 'cause there aint jack in DF.


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