Upscale Steakhouse Coming to Highwood

A Lake Forest advertising executive and award-winning chef are teaming up on a new, upscale Highwood steakhouse called P.M. Prime, according to an article in TribLocal.

Steve Platcow, CEO of RPM advertising and a Lake Forest resident, and chef Cominic Zumpano, formerly of Market House on the Square in Lake Forest, hope to open the restaurant in the former Gabriel’s space at 310 Green Bay Road by early June, the article says.

Zumpano, of Lake Bluff, also worked at Rose Garden Restaurant in Maine, which has a coveted AAA five-diamond rating, according to an article in the Lake Forester.

Platcow plans to keep his advertising day job and work at the restaurant at night. His firm has worked with high-end food and beverage clients for years, according to the Lake Forester.

You can read the full TribLocal article here.

And you can read the full Lake Forester article here.