I have spent virtuatlly my entire professional career consulting with companies on strategic market planning issues. Being semi-retired, I've found a new "career" developing and giving lecture presentations on "Opera in Pop Culture." The premise for the programs is that everyone has been exposed to opera melodies through various pop culture venues, such as movie soundtracks and cartoons, recordings, TV & radio, and advertising. Programs have been given at senior centers, libraries, retirement communities, Lyric Opera of Chicago chapters, service organizations and continuing education and elementary school programs. My main reason for giving these unique presentations is to share my love of opera with others.